White Label Online Casino Solutions
A white label casino runs on a provider's platform and, by default, the provider's license. You own the brand and the players. The provider owns the technology, the compliance stack and the payment rails. Setup starts at USD 15,000, and you can hold your own license instead, which Curaçao now requires.
| Launch time | License route | Own license from | Market access |
|---|---|---|---|
| 2 to 6 weeks on provider license | Provider or operator | From 6 weeks | Set by license |
A white label online casino is a ready-made casino platform that an operator launches under its own brand. The provider supplies the software, games, payments and hosting, and often the license as well. The operator keeps the brand and the players. Launch takes two to six weeks on a provider license, or from six weeks with an operator license.
Operators also call the model a casino white label solution, a white label gambling platform, or simply buying from an online casino platform provider. The model is the same.
Software, platform and solution describe three layers of the same purchase. Software is the casino engine. A platform adds games, payments and a back office. A solution adds the license, compliance tools and support. Providers use all three words loosely, so the contract defines what an operator actually receives.
White label divides the work between two parties.
Provider. Hosting, game content and updates, payment processing, regulatory compliance, backend security and support.
Operator. Branding, marketing and player acquisition, first-line support, loyalty programs, daily operations.
MGL advises on both licensing routes and delivers the operator-license route.
What does a white label casino platform include?
A white label casino package covers seven components: game content through an aggregator, payment gateways, back office and player management, bonus and promo tools, hosting, technical support, and market access under the provider's license. Scope differs between providers, so operators should confirm each component in the contract before signing.
Game content. A game aggregator connects multiple studios through one integration instead of a separate contract with each studio. Standard categories are slots, live dealer and table games, and the size of the library depends on the provider.
Payment gateways. The provider supplies gateways and PSP relationships, so the provider's payment coverage becomes the casino's payment coverage.
Back office. Player accounts, segmentation, limits and reporting in one system.
Bonus and promo tools. Welcome offers, free spins, loyalty mechanics and campaign scheduling.
Hosting and infrastructure. Servers, uptime monitoring and platform updates.
Technical support. Second-line support behind the operator's own support team.
Market access. Available under the provider's license, where the provider offers that route.
White label packages: basic, crypto, full-service
Providers usually sell three package tiers. Basic covers an entry launch with a standard game library and standard payments. Crypto packages add cryptocurrency wallets and blockchain games. Full-service packages add multi-provider game libraries, wider payment coverage and multilingual support.
Basic. Entry tier with a standard game library, standard payment gateways, basic support and reporting.
Crypto. Cryptocurrency wallets, blockchain games and added privacy controls. See our crypto casino solution.
Full-service. Multi-provider game library, wider payment coverage, multilingual support and deeper branding control.
| Package | What it includes | Best for |
|---|---|---|
| Basic | Standard game library, standard payment gateways, basic support and reporting | First launch, limited capital |
| Crypto | Cryptocurrency wallets, blockchain games, added privacy controls | Crypto-first audiences |
| Full-service | Multi-provider game library, wider payment coverage, multilingual support | Multi-market operators |
Who is a white label casino solution for?
White label suits operators who need speed more than control. Four groups choose white label most often: startups with limited capital, affiliate and media brands that already own an audience, established operators testing a new market before a full license application, and businesses without an in-house technical or compliance team.
New operators and startups. A limited budget rules out building a platform, and revenue share spreads the cost over time.
Affiliate and media brands. The audience already exists. Running a casino pays more than sending that traffic to another operator.
Operators testing a new market. A white label launch tests demand before the cost of a full license application.
Businesses without a technical team. Building a casino needs developers, a compliance officer and payment integrations. A white label package supplies developers, compliance cover and payment integrations.
Key advantages of white label online casino solutions
White label trades control for speed. A launch on a provider license runs in weeks instead of months, upfront spend drops because the platform and license are shared, and the technical and compliance work is already done. The provider also carries hosting, updates and payment integrations after launch.
Fast market entry. The provider license is already in place, so launch runs in weeks. Marketing can start while the platform is being branded.
Lower startup costs. Platform, license and infrastructure are shared across operators, so upfront spend drops. More budget goes to player acquisition.
Ready-made infrastructure. Hosting, game content, payments and back office come pre-integrated and tested.
Provider support and compliance tools. KYC, fraud monitoring and responsible gaming tools ship with the platform, and the provider maintains them.
What are the risks and limitations of a white label casino?
A white label operator controls the brand, not the infrastructure. Seven limitations matter: limited control over games, payments and back office; revenue share; dependency on the provider; customization limits; market access capped by the provider's license; player perception of shared platforms; and a ceiling on scale set by the provider's roadmap.
Limited control. Game selection, payment methods, backend settings and technical changes sit with the provider.
Revenue share. A percentage of gross gaming revenue goes to the provider, often alongside license, support and maintenance fees. Margin then depends on retention.
Provider dependency. The brand runs on infrastructure owned by another company. An outage or a contract change reaches the operator's players first.
Customization limits. Design usually stays inside the provider's templates, so differentiation comes from branding and promotions rather than from the product.
Jurisdictional limitations. Market access ends where the provider's license ends. Adding a market means applying for a license, not changing a setting.
Player perception. Experienced players recognize shared platforms and shared licenses. A new brand on a crowded platform starts with less trust.
Scale ceiling. Growth runs into the limits of the provider's roadmap. Moving to an own platform later costs more than starting with one.
Do you need your own license for a white label casino?
A white label casino runs on one of two licensing routes: the provider's license, or a license held by the operator. The provider route is faster. The operator route controls market access, banking and the player base. MGL delivers the operator route. Curaçao no longer issues sublicenses, so the classic white label skin on a Curaçao sublicense is closed.
Curaçao sublicenses: no longer issued. The Curaçao Gaming Authority (CGA) closed the model under the LOK reform, and the last master license expired on 31 January 2025.
Curaçao direct B2C: local company, physical office and a resident managing director. The managing director applies from the start. Local key person requirements are separate and phased: one Curaçao-resident key person for the first four years, rising to three from year five, with enforcement starting from around 1 April 2027. The CGA has not confirmed the final dates. Substance also includes a physical server in Curaçao.
Average time to license: Anjouan 6 to 8 weeks. Curaçao 3 to 6 months.
Anjouan requirements: no local company, no local director, no minimum capital.
Compare the Curaçao license and the Anjouan license, and read the MGL blog on the Curaçao LOK reform.
Why the license holder matters. The license holder decides which markets the casino may serve and whose name appears on the payment contracts. If the partnership ends, the license holder keeps the market access. An operator on a provider license rents that market access.
MGL delivers the operator-license route across offshore, onshore and EU jurisdictions.
White label vs turnkey vs self-service casino: which to choose?
The four models differ in one variable: how much the operator owns. White label rents the platform and usually the license. Turnkey buys a configured platform that runs under the operator's own license. Self-service licenses the software only. In-house builds everything, which needs years and a development team.
| Model | Control | Launch speed | Cost | License | Ownership |
|---|---|---|---|---|---|
| White label | Low | Fastest | Lowest entry, revenue share | Usually the provider's | Brand only |
| Turnkey | Medium | Medium | Higher setup | Operator's own | Brand and operation |
| Self-service | High | Medium | Software fee plus own integrations | Operator's own | Brand, operation, stack choices |
| In-house | Full | Slowest | Highest | Operator's own | Everything |
See turnkey online casino solutions for the alternative that runs under an operator license.
How it works
How do you launch a white label casino?
Navigating the process can be complex. Here's a streamlined guide to each step.
A white label launch runs in five steps: licensing path, package and branding, integration, compliance testing, and launch. Timing depends on the licensing route. A launch on a provider license takes two to six weeks. An operator license follows the jurisdiction: Anjouan takes six to eight weeks, Curaçao three to six months.
What are the requirements for a white label online casino?
Requirements fall into three groups. Business: concept, target markets, brand and domain, business plan. Corporate: company registration documents, passport or government ID for each beneficial owner, utility bill, proof of funds. Compliance: AML and KYC procedures, responsible gaming policy. The exact list depends on the provider and the licensing jurisdiction.
Business
Concept and target markets
Brand name and domain
Business plan with financial projections
Technical preferences for hosting and payments
Corporate
Company registration documents
Passport or government ID for each beneficial owner
Utility bill as proof of address
Proof of funds
Compliance
AML and KYC procedures
Responsible gaming policy
Appointed compliance contact
How much does a white label casino solution cost?
A white label budget has four parts: platform setup, a monthly platform fee, revenue share, and the gaming license. Revenue share is the usual commercial model, so cost grows with turnover. Setup starts from USD 15,000 and revenue share runs up to 30%. Both figures are provider-dependent. Regulator license fees are fixed by jurisdiction.
| Cost component | What it covers | Model | Figure |
|---|---|---|---|
| Platform setup | Branding, configuration, game and payment integration | One-off | From USD 15,000 (provider-dependent, MGL estimate) |
| Monthly platform fee | Hosting, updates, back office access, technical support | Recurring | Set by provider, quoted per project |
| Revenue share | Provider's share of gross gaming revenue | Recurring, scales with turnover | Up to 30% (provider-dependent, MGL estimate) |
| Gaming license | Regulator fees on the licensing route chosen | One-off plus annual | Anjouan from EUR 17,828. Curaçao B2C EUR 47,450 per year plus EUR 4,592 application |
Anjouan tax treatment comes from licensing-agent guidance rather than a published regulator schedule: no gaming tax, no VAT and no corporate tax. Confirm it before you budget. Curaçao charges no gaming tax and no VAT, and around 2% corporate tax under the e-zone regime. Regulator fees above cover the regulator only. Company setup and advisory are quoted separately, and license fees for other jurisdictions sit on the jurisdiction pages. Timelines and platform figures are MGL estimates based on completed applications and current provider quotes. Currencies follow the source: platform fees in USD, as providers quote them, and regulator fees in EUR, as the regulators set them.
FAQ
Everything you need to know about Our company. Can't find the answer you're looking for? Please chat to our team.
Legality depends on the license, not on the white label model. A licensed white label casino operates legally in the markets its license covers, and illegally outside them. Market rules differ by country, so each target market needs its own check against local gambling law.
Both routes exist. A provider license covers only the markets that license reaches. An operator license gives control of market access and banking. Curaçao no longer issues sublicenses, so a Curaçao white label skin now requires a direct B2C license. See the section on licensing routes above.
Launch time depends on the license route. A launch on a provider license takes two to six weeks. An operator license follows the jurisdiction: Anjouan takes six to eight weeks and Curaçao three to six months. Figures are MGL estimates based on completed applications.
The provider supplies pre-integrated payment gateways and PSP relationships. That sets the limit: a white label casino accepts only the methods and currencies the provider already supports. Adding a new payment route requires the provider to integrate it.
A white label casino draws games from a game aggregator, which connects multiple studios through one integration. Standard categories are slots, live dealer and table games. The exact library depends on the provider and on which studios that provider has licensed.
A licensed white label casino runs AML and KYC checks, encrypts player and payment data, and undergoes security testing before launch. Standards are set by the regulator, so requirements differ by jurisdiction. Security obligations sit with the license holder.
White label rents the platform and usually the license. Turnkey delivers a configured platform that the operator runs under an own license. Turnkey costs more upfront and gives more control over games, payments and any later migration.
Navigating the gaming license process can be complex. Here's a streamlined guide to each step