How MGL Solutions Helped a US Client Launch a Sweepstake Casino from Scratch 

Launching a sweepstake casino sounds great in theory, until you actually try it. Then come plenty of questions: where to start, do you need a license, what about payments, is it actually legal. 

That’s exactly where one of our clients was in the beginning of 2025.

They came to us feeling totally frustrated and stuck. They had a brilliant idea but couldn’t figure out the legal stuff, struggled to find a payment provider willing to work with them, and just needed someone to guide them through the whole process. 

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So they reached out to us. Here’s how we took their idea from frustration to reality.

About the Client

• Country: USA
• Partnership started: March 2025

What the Client Needed

Our client knew exactly what they wanted, but had no clue how to make it happen. You might face the same roadblocks, because they are very common:

• They’d never launched an online casino or sweepstakes business before — totally new territory.
• They couldn’t find a partner who could handle everything.
• They didn’t know how to set up the legal and corporate structure, or how to connect with banks and payment service providers (PSPs).

Everyone who wants to launch a unique business runs into these kinds of challenges. And in the sweepstakes casinos world, things change almost daily — businesses need people who stay on top of every update.

It’s almost impossible to handle this alone — otherwise, the company will inevitably face delays, legal trouble, and sometimes serious financial losses. U.S. regulators don’t mess around, so you need experts like the MGL team to guide your business through the entire process, step by step.

What MGL Solutions Did 

We made things fast and simple, so the client could focus on growing the business, not battling red tape.

Step 1: Explored the Client’s Needs

We started with quick, targeted calls to understand the client’s goals. To help with this, the client filled out a detailed form we had prepared in advance. This gave us a clear picture of their goals and allowed us to start moving in the right direction.

Step 2: Cleared up Legal Confusion

Sweepstakes casinos are popular in the U.S. because they don’t require a traditional gambling license. But that doesn’t mean you can launch one without any paperwork. It's a grey area you definitely don’t want to enter without solid legal backing, especially in the USA. That’s why we got a legal opinion covering every U.S. state where sweepstakes casinos are allowed. By the way, it took us about three weeks.

Step 3: Executed the Project

In addition to the legal opinion, we applied to over 30 banks, both traditional and electronic money institutions (EMIs), to open an account. We guided the client through every step of the KYC process and account setup.

We also found a payment solution provider that could support a US-based sweepstake casino and got it fully integrated. 

From tech vendors to compliance partners, we handled all negotiations. The client didn’t need to coordinate anything or get involved in endless back-and-forth. They spent just 15 minutes completing the application, excluding time to collect the documents. We handled the rest. 

Results That Matter

The client got exactly what they came for – a working, legally compliant sweepstake casino, fully launched and ready to grow.

MGL Solutions built the entire setup for the client — from legal opinions to banking, payment processing, and third-party negotiations. The project is now up and running successfully.

Our client didn’t have to worry about chasing different providers or dealing with roadblocks – we took care of the details so they could focus on the bigger picture. 

Client’s Feedback:

(Coming soon)

What’s Next

This launch was just the beginning. The client continues to work with us to grow and scale their business, knowing they have a reliable partner behind the scenes who gets things done.